ABOUT US
Becker Associates LLC & Anjar Co. have developed, licensed or popularized:
- GUMBY & POKEY - 45+ YEARS AGO
- BARREL OF MONKEYS - 45+ YEARS AGO
- GO FOR BROKE - 45+ YEARS AGO
- SHIRT POCKET GAMES - 40+ YEARS AGO
- SLIDERS - 20+ YEARS AGO
- BATTLE DOME - 15+ YEARS AGO
- NERF PING PONG (PINGO PONGO / TABLE TENNIS) - 30+ YEARS AGO
- DISAPPEARING MAGIC BABY BOTTLE - 50+ YEARS AGO
BRANDS BUILT TO LAST!
Services Provided
GLOBAL LICENSING AND DISTRIBUTION * STRATEGIC CONSULTING * LEGAL* MARKETING * BRAND MANAGEMENT
About Us
We've licensed more than 1000 products and sold more than $2 billion worth of merchandise.
We're an award-winning, full-service global marketing consulting and licensing agency, providing strategic brand extensions, legal services, product development and marketing to build brands and increase revenues. We also provide IP rights negotiations, company and brand acquisitions, and private label products.
In the increasingly fragmented toy and game market, content discovery is very difficult. The value of Beckers’ iconic brands, especially those that span generations, can not be overstated. These toys and games are instantly recognizable, especially at the thumbnail scale that now dominates the digital landscape.
We create, develop, source and license innovative brands to major manufacturers around the world in a wide range of categories, specializing in the children's market. We open doors and close deals! We are unique in that many of the products and brands we've been associated with have been successfully marketed for 30, 40 or even 50 years and sold millions of pieces. Our products are built to last!
Becker Associates and Anjar are recognized for the evergreen products we’ve developed, licensed or popularized - many of which have become household names and sold millions of pieces including: Gumby® & Pokey®, Barrel of Monkeys®, the Disappearing Magic Baby Bottle™, Battle Dome®, Nerf® Ping Pong®, Baby Get Well™, Teenage Mutant Ninja Turtles® Saucers™, Disney® Goops™, Sliders™, and Shirt Pocket Games™. We connect kids with their favorite licensed characters by co-branding with Disney®, The Simpsons®, Spiderman®, Superman®, Batman®, Barbie®, Pokémon®, Nickelodeon®, TMNT®, NFL®, MLB®, Hello Kitty® and Angel Cat Sugar®. These are just a few of the hundreds of products and brands we've marketed to make children happy!
Licensees and Retail Partners
Our licensees include or have included: Mattel, Fisher-Price, Hasbro, TCG, and most other major manufacturers who have distributed and sold our products in more than 100 countries through virtually every channel of retail distribution, including Wal-Mart, Target, Toys"R"Us and Barnes & Noble. We also provide exclusive private label merchandise for retailers such as Toys"R"Us and Target.