KEY BENEFITS OF WORKING WITH ANJAR & BECKER ASSOCIATES


Industry Expertise 

Together with Anjar Co., we have created, developed, licensed or marketed over 800 proprietary products in more than 100 countries, many of which have become familiar household names and sold more than $1.5 Billion worth of FUN! Many of these products have sold millions of pieces, including: Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Battle Dome, Nerf Ping Pong, Baby Get Well, Teenage Mutant Ninja Turtle Goops, Sliders, and Shirt Pocket Games.

Customized Product and Brand Development
We provide innovative proprietary concepts, prototypes and global brand marketing strategies.

Strategic Expertise
We bring deep industry experience and strategic expertise along with a track record of success as many of these items have sold millions of pieces and become familiar household products, an especially difficult task given the faddish nature of the Toy Industry.

Relevant Depth of Experience
We provide global marketing and customized product development to grow brands with innovative merchandising, child development expertise, educational benefits and age appropriate guidance. Our products have been co-branded with Disney, Sesame Street, Simpsons, Spiderman, Superman, Batman, Barbie, Pokémon, Hello Kitty, Angel Cat Sugar and Smiley in numerous categories, connecting kids with their favorite licensed properties and characters.

Relationships & Partnerships
We offer strong global relationships with, and detailed knowledge of, manufacturers, licensors, and retailers in the infant, children's and toy consumer products industries, developed over 40+ years of dealings with major toy, game and entertainment companies across the value chain. Patti conceptualized and executed The WIT-Walmart Women's Empowerment Initiative where more than 175 women-owned-businesses have pitched their products to 25+ Walmart buyers. Mark Cuban was a recent keynote speaker at the event.

Legal Counsel
Over 35 years of IP Expertise in the Toy Industry providing cost effective legal counsel for businesses, including trademark searches and filings, professional legal advice, negotiating hundreds of agreements and expert testimony.

Management of Product and Property Rights
We handle all aspects of contract negotiations and royalty payments. Becker Associates provides regular written updates to its Clients on a quarterly basis or when reasonably appropriate.

All Projects Personally Handled by Principals
We are the proud recipient of the prestigious 'OUTSTANDING LICENSING AGENT' award.