REPRESENTATIVE CLIENTS AND ENGAGEMENTS
★ Walmart – Conceptualized and executed The WIT-Walmart Women's Empowerment Initiative to assist Walmart in reaching their goal to source $20 Billion from women-owned-businesses by 2016 as part of the Women's Global Economic Empowerment Initiative and simultaneously promote Women in Toys, Licensing and Entertainment. More than 175 women-owned-businesses have pitched their products to 25+ Walmart buyers, resulting in several dozen Walmart.com or in-store listings. Mark Cuban was a recent keynote speaker at the event.
★ Disney: Licensed IP – Created numerous successful proprietary Disney branded products following the Disney style guide. Disney merchandise partnerships required appropriate licensor approvals.
★ Pizza Hut: Promotional – Designed, created and licensed a line of successful Pizza Hut promotional products based on a popular movie franchise.
★ Nelvana / Corus Entertainment: IP Product Development – IP owners partner with us to develop their brands and incorporate our prototypes into TV Shows. We developed a proprietary product line, prototypes, costing, tooling and marketing strategy for a TV Show and licensed the toy brand.
★ Othello – The best-selling licensed strategy game in history. Over 40 million games have been sold in 100+ countries, generating almost $1 billion in sales. The Othello Brand has expanded to include national federations, an annual World Othello Championship, numerous formats, price points, and co-branding with popular licensed brands, such as the NFL, Major League Baseball, the Simpsons and Shrek.
★ Entrepreneurs – Executive Produced several animations of varying lengths (1 minute trailers, 15 minute and 30 minute episodes) based on different book series.
★ Battle Dome: Global – Battle Dome, an award-winning Game of the Year pinball game we created, has been co-branded with numerous licensed properties, such as Pokémon and Doraemon, and merchandised globally for more than 15 years across a variety of platforms including 6' coin-op versions.
★ Knickerbocker Toy Co: Strategic Marketing & Licensing – Marketing strategy and expert competitive analysis for the largest manufacturer of rag dolls and plush. Licenses included Sesame Street, Marvel, Raggedy Ann and Holly Hobbie. Knickerbocker was bought out by Hasbro.
★ Recognized Toy and Licensing Industry Expertise and Keynote Speaker – Our customers, Mattel, Hasbro, Fisher-Price, TCG, SchmidtSpiele, Identity, Funskool, Brio, Walmart, Target, Toys"R"Us and others have distributed our merchandise in more than 100 countries. Widely regarded as industry experts, our seasoned team provides relevant expertise and global keynote speaking engagements. Recently published articles include: Toy Safety article for the JPMA Ask the Experts Series and The Licensing Business by Lutz Muller, published in the Licensing Book. Patti Becker is Past President of a leading trade organization, Women in Toys, Licensing and Entertainment (WIT) and Chairman of the Advisory Board. Under Patti’s leadership, WIT saw explosive growth into more than 24 countries on five continents, 35x increased membership and a 500% growth in funding! Patti has consulted for the Toy Industry Association, and has been part of the prestigious LIMA Judges panel for many years.