One of the world’s most respected photographers, Anne creates images that are iconic, award winning and beloved. Like no photographer before her, her imagery singularly captures the beauty, purity and vulnerability of children embodying her deeply held belief that each and every child must be “protected, nurtured and loved”.
Anne’s work has been published in over 84 countries and translated to 24 languages, with over 19 million books and 13 million calendars sold. A multiple New York Times bestselling author, Anne’s photography has been treasured and enjoyed by many generations. Anne has also been inducted into the International Photography Hall of Fame.
Anne also lives this message as a Global Advocate for children, working alongside the United Nation’s Foundation, the March of Dimes and campaigning for awareness of meningococcol disease.
Refer to Anne Geddes deck, and our one-pager, which will give an idea of our partners. Toy products are just arriving at retail in the U.S., Canada and Australia, particularly the Puzzles and Gelli Mats, which have mass distribution. (TCG Toys Anne Geddes Deck/Product Catalog is also attached). In 1996, Anne published her first of two NY Times Bestsellers, Into the Garden. Following the release of the book, and for several years after, sales of Anne Geddes merchandise exceeded $40 million per year. Our plush licensee, Commonwealth Toy, is selling 9” Plush and 12” 20th Anniversary Series Plush. The product is in specialty only, not mass market. Also released this year, a range of clothing created with the Nicklaus Children's Hospital available on Walmart.com, with all profits going back to the hospital. The clothing features items that protects babies from insects, UV rays and over-heating. Late last year saw the launch of Anne Geddes ‘Put Your Baby in The Picture’ series at The Picture People, available now in 76 BuyBuy Baby locations across the US.
Arguably the most famous infant and baby photographer of all-time, Anne Geddes is renowned world-wide for her iconic, award winning images. Her work can be found in over 84 countries, in 24 languages, with 19 million books and 13 million calendars sold. With over $1 Billion in global sales, Anne’s work is immediately recognizable across multiple generations. Anne has a loyal and active social media fan-base, with millennialwomen aged 25-34 her largest audience. A key example of this is when Anne posted about an upcoming New York shoot, seeking babies to participate. The post reached over 982,000 people, with 36,205 comments and shares. From that one post, over 4000 moms registered their babies in the New York area. Over the past year, Anne has been honored with numerous awards, including her induction into the Photography Hall of Fame. Like no photographer before, her imagery singularly captures the beauty, purity and vulnerability of children embodying her deeply held belief that each and every child must be “protected, nurtured and loved”. Anne Geddes is a globally trusted and loved brand, reflecting a deep emotional connection. Lovemarks measure the love and brand loyalty consumers have for specific brands. “Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without”, says Kevin Roberts, former Saatchi & Saatchi global CEO and creator of Lovemarks. Anne is also a philanthropist and well known activist for multiple children’s causes.
1/3/18 - Licensing Rights for Anne Geddes products are now available! Anne Geddes Brand Products will be featured at the NY Toy Fair in booth #2118 (2/16/18 - 2/20/18) and at the Nuremberg Toy Fair (1/31/18 - 2/4/18) by our licensing agent, Becker Associates LLC.
11/20/17 - On Friday Anne was inducted into the International Photography Hall of Fame. Anne joined the ranks of some truly iconic artists who were recognized for their unique styles that have broken the norms of the industry. Anne's family and team couldn't be more proud.
One of the world’s most respected photographers and best-selling authors; Anne Geddes creates images of babies and new life that are iconic, award winning, internationally acclaimed and beloved.
Toys and Games marketed under the World Famous Anne Geddes Brand are now available for license through Becker Associates. ANNE GEDDES IS A 2017 INDUCTEE INTO THE INTERNATIONAL PHOTOGRAPHY HALL OF FAME!
In the increasingly fragmented entertainment market, content is essential. The value of Anne Geddes’ iconic, award winning photographs, especially those that elicit strong emotion, can’t be overstated. These pictures are instantly recognizable, especially at the thumbnail scale that now dominates the digital landscape.
Anne Geddes' work has been published in more than 80 countries. Her 1996 book, "Down in the Garden," was a New York Times best-seller and made her a star. Her annual calendar is now in its 26th year. Nature is a common theme. In one photo, a baby is dressed in a koala costume, sitting inside a prop made to look like a tree. In another, sleeping babies resemble peas in a pod. Other photos take a simpler approach, focusing on a baby's feet or just how small a baby is inside someone else's hand.
"Babies are my inspiration because of everything they represent," Geddes said. "They change lives. The minute your baby's born, you're a dad or you're a mother. And they create families and they bring so much joy to the world.” ... ”Of course they're cute and they can be funny and all of that sort of thing, but more importantly they represent the human race's eternal chance at new beginnings."
Australian photographer Anne Geddes’ imagery singularly captures the beauty, purity and vulnerability of children … embodying her deeply held belief that every child deserves to be “protected, nurtured and loved”.
In 1998, after moving to Auckland, New Zealand with her husband Kel (who launched New Zealand’s first commercial television network) Anne established her first professional studio, specializing in classic portraiture of children and families. She continued her portraiture for the first 10 years of her now 30+year career. In 1990 her first greeting card collection was launched in NZ and in 1992 her 1st calendar was introduced into New Zealand. Both became an instant success. The upcoming 2018 calendar marks the 27th continuous edition.
Since the release of Anne’s first calendar, her work has been coupled with the desire to give back. The Geddes Philanthropic Trust was created to raise money for the prevention of child abuse and neglect. Since its inception, the Trust has designated funds from a range of Anne Geddes products totaling more than US$5.7 million, which has aided programs around the world.
In 1993, inspired by reading bedtime stories to their young daughters, Anne began to envision a fairy tale told through photography, leading to the creation of her first coffee table book“Down in the Garden”.
Published in 1996,“Down in the Garden”changed the face of children’s photography globally and launched Anne’s international career as a bestselling author. It was a 2 times New York Times Best Seller, rising to #3 and remaining on the list for three months; returning again to the list the following year.
In 1997, Anne was awardedLifetime Membership of the Professional Photographers of America (PPA)and presented the keynote address at the PPA convention in Las Vegas that year.
Also in 1997, Anne received an Honorary Fellowship with theNew Zealand Institute of Professional Photographers (NZIPP)in recognition of her unique style of photography and her global success. At the time accumulating the most merits ever granted to an individual photographer within the NZIPP, Anne was the first woman to earn a Fellowship from the Institute through its awards system. Today she is Patron of that same Institute.
“Until Now”, Anne’s 2nd coffee table book, was published in 1998. Printed in 8 languages, this large-format photographic retrospective was a London Sunday Times bestseller and was the #1 Bestselling Illustrated Book on the Livre Hebdo list in France. It received the “Kodak Fotobuch Preis 1998,” … “the most prestigious award an illustrated book can receive in Germany.”
During this time, Anne was also creating her next project. Five years in the making, Anne’s 3rd coffee table book “Pure” was a visual statement of the new directions Anne was pursuing in photography. Published in 2002, “Pure” received international acclaim, remaining at #1 on the Barnes and Noble Best Photographic Books bestseller list for 10 weeks.
In 2004,“Miracle”… Anne’s 4th coffee table book (a collaboration with singer Celine Dion) was published simultaneously in 22 countries. “Miracle”became Anne’s 2nd New York Times bestseller and remained on the list for six weeks. The book was also a Wall Street Journal, Publishers Weekly and BookSense bestseller and was awarded the “Family Choice Award” as “Best Picture Book” by the Family Magazine Group. In Germany,“Miracle”was a prestigious GEO magazine bestseller, and was also a Livre Hebdo Illustrated Books bestseller in France.
During this time, Anne was honored to be appointed a “Member of the New Zealand Order of Merit” (M.N.Z.M.) “for services to photography and the community” ... announced as part of Queen Elizabeth II ‘s Birthday Honors List.
With the release of many books, greeting cards and calendars, Anne felt that it was time she shared her personal story. Her autobiography“A Labor of Love”was released in 2007. Published in 8 countries,“A Labor of Love”also included family snapshots, behind the scenes anecdotes and a select portfolio of never-before-published images.
Also in 2007, The Geddes Philanthropic Trust was awarded The Charley Hester Award by the Children's Hospital of Orange County Foundation.
In 2009, the Professional Photographers of America (PPA) honored Anne with its prestigious Lifetime Achievement Award. Not given every year, this award is only designated on merit to a select few whose body of work has enriched professional photography. That same year, Anne was also awarded The Children's Hospital Benefactor Award by the Royal Alexandria Children's Hospital in Sydney, Australia. She was also recognized by The Children's Hospital at Westmead for her service to children.
Inspired by the inward reflection of the creation of her autobiography, Anne began work on a new book titled“Beginnings”. “I have always been fascinated by elements of nature at the moment of transformation”said Anne. “Babies are the human face of ‘Beginnings’, but all of nature is caught in this insistent stream of seasons … of aging and rebirth … of concealment and bursting forth. ‘Beginnings’took me on a journey to explore the parallels between ourselves and other everyday miracles of nature, placing these complementary wonders side by side, in an attempt to evoke a deeper appreciation of the simple yet deceptively complex beauty of our existence”.
“Beginnings”, Anne’s 6th coffee table book, is her most awarded to date. “Beginnings” was named winner in the Photography Category of the USA ‘Best Books 2011’ Awards and received the Gold Medal for Best Coffee Table Book in the 2011 American Independent Publisher Book Awards. The German edition of“Beginnings”was also the Portraits Category Winner in the Federation of European Photographers (FEP) European Photo Book of the Year 2010.“Beginnings”reached #11 on the Barnes & Noble list for Bestselling Photography Books of 2011.
In 2012 Anne announced her partnership with the United Nation’s Foundation’s Every Woman Every Child Initiative, which works to help make the health and welfare of women and children a global priority. Within this Initiative, Anne became the Global Advocate for the UN Foundation’s Shot@Life campaign, which aims to provide access to basic life-saving immunizations to children in the developing world.
During this time Anne also returned to the studio, and began to photograph a series of images that embraced the iconic photographic style that originally made her a household name. The catalyst for this project, titled“Heartfelt”, came when Anne was announced an Ambassador toThe Woolmark Company, a sector of the Australian Wool Board. Anne also created a new version of the iconicWoolmark logofor their‘Woolmark Nurture’campaign, which focused on brands specifically for mothers and babies.
In 2013 Anne was commissioned to produce a series of images by the Qatar Museums Authority, to highlight the country’s high incidence of Diabetes 2. Anne photographed prominent Qatari athletes together with local children and babies … delivering the message that a healthy lifestyle can reduce and/or manage the incidence of this disease. These 12 images are now on permanent display in the entrance corridor of the Hamad Women’s Hospital in Doha.
Later that year, Anne began a photographic series featuring survivors of meningococcal disease. The campaign partnered Anne with meningococcal disease support groups from around the world. Shooting in Sydney, London and Toronto, Anne photographed 15 survivors and their families, who had experienced the impact of meningococcal disease. Through a series of emotive and inspirational photographs, the campaign aimed to educate parents about the threat of meningococcal disease and the importance of prevention through immunization, whilst also celebrating the survivors and honoring those who have lost their lives to the disease
An eBook of the images, titled“Protecting our Tomorrows”(launched and supported by Apple) made it a “#1 most downloaded” eBook in the Arts and Entertainment section of Apple iTunes for over two weeks in the USA, United Kingdom, Canada, Mexico, Australia, New Zealand, France and Germany.
In 2014, Anne contributed her support and imagery to theMarch of Dimescampaign. March of Dimes is a US non-profit organization that works to improve the health of mothers and babies by preventing birth defects, premature birth and infant mortality. Anne has an extensive personal and photographic relationship to premature birth. Her 1993 image,“Jack Holding Maneesha”,continues to be one of her most well-loved photographs. Because of her trusted reputation and experience photographing in Neo-Natal Intensive Care Units in Auckland, Sydney and Doha, Anne was invited to photograph an exclusive new image for the March of Dimes which was used in their 2014 World Prematurity Day campaign.
Her new image of a tiny, premature baby named Alfred appeared across national and international media, including Time Magazine and a billboard in Times Square New York. A public service announcement featuring Anne also aired on CNN International for 3 years.
In 2016 Anne was commissioned to create a series of 6 images to further promote awareness of meningococcal disease.“Winfor Meningitis”featured Paralympians from 5 countries who had suffered from meningococcal disease. Each athlete was holding a tiny baby … sending the message that parents should check with their doctor to ensure their child’s vaccinations are up to date.
In 2017 Anne’s 7th coffee table book,“Small World”(Taschen) was globally released. Published in 6 languages,“Small World”is the most comprehensive retrospective of Anne’s 30-year career to date.
Anne launched her jewelry line'Protect Nurture Love' in October, 2017, which premiered on the television network HSN. A month later, inspired by her imagery and her deeply held belief that all children must be protected, nurtured and loved, a second jewelry range featured in the prestige retail chain, Kay Jewelers.
2017 also saw Anne honored by the Miami Children's Health Foundation in their Hall of Fame for her charitable and photographic work.
In November of 2017, Anne Geddes joined the ranks of some of the world's most iconic photographers and was inducted into the International Photography Hall of Fame.