Licensed to Aqua Leisure in 2003, the AquaDisc and AquaSkimmers were sold by a broad range of retailers including: toy and gift stores, dive shops (Trident Distributors), pool suppliers like AquaQuip & Leslies, sporting goods like Ron Jons and mass market retailers like Target, WalMart and Toys R Us as well as supermarket chains like Albertsons, Krieger and Fred Meyer. Additional retailers included Canadian Tire and Bed, Bath and Beyond.
The Aquadisc is a favorite of divers and more experienced swimmers. It’s the ultimate underwater flying disc! Play catch under the water, use it as a dive plane and invent new games. Inspired by playing with dolphins, the AquaDisc is designed to glide up to 30' underwater. Play catch and invent new games.
The AquaDisc Glow is great for intermediate swimmers and night time fun. The ultimate underwater flying disc that Glows in the Dark! Play catch under the water, use it as a dive plane and invent new games. Inspired by playing with dolphins the AquaDisc is designed to glide up to 30' underwater. Play catch and invent new games.
The AquaDisc Fling is designed especially for younger swimmers. The ultimate underwater flying disc for young swimmers ages 7 and up. Play catch under the water, use it as a dive plane and invent new games. Designed to float, the fling is easier for younger swimmers to carry, throw and retrieve. Swimming instructors tout the Aquatoy product line, including the AquaDisc Fling, as a great tool for easing first-time swimmers into the water.
>> Patented Design
>> Long Glow Life
>> High visibility glow is great at night!
>> Floats in fresh and salt water
>> Durable and safe construction
>> 12" in diameter
>> Weight is ~ 1 lb
The AquaSkimmer zips along the surface of the water with a flick of the wrist. Inspired by skipping stones the AquaSkimmer is a high performance skimming toy. See how far you can skim it!
BRAND EXTENSIONS include:
- AQUADISC
- AQUADISC HOOP
- AQUASKIMMER
- AQUASKIMMER GOLF
- AQUASKIMMER HOCKEY
- AQUASQUID
The Aquatoy story began when the inventor used a bowling ball to play underwater catch with a dolphin named Joe. This experience inspired the inventor to design a toy that could glide long distances underwater. Many prototypes later he developed the AquaDisc. Other toys soon followed, including the popular AquaSkimmer which zips along the surface of the water and a range of fun games and accessories. Aquatoys were sold from 1999 until 2009.
AquaSkimmer 3-pack and AquaDisc reatiled in mass at $9.99. The AquaDisc sold well in specialty at around $12, and the AquadDisc Glow around $14. The AquaDisc Fling was around $11 in specialty.
Timeline:
- The inventor founded Aquatoy in 1999 to bring to market the AquaDisc he had invented.
- He licensed the core products to Aqua Leisure in 2003. AquaLeisure sold primarily to the mass market retailers and Aquatoy retained the rights to sell into the smaller retailers, leveraging the pricing from the mass market manufacturing quantities.
- Direct sales ended in about 2007 and the inventor focused on just licensing and other work.
- Once the deal with AquaLeisure ended in 2009 Aquatoy was closed.
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Over 2.5m AquaDiscs were sold in the U.S., Canada and Europe (the U.K. and Germany).
- The AquaSkimmer and AquaDisc were last sold in 2009.
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AquaSkimmer Golf was last sold in 2003.
- Target carried the AquaSkimmers through 2009.
- The AquaDisc, and Skimmers were carried by a broad range of retailers from toy and gift stores, dive shops (Trident Distributors), pool suppliers like AquaQuip & Leslies, sporting goods like Ron Jons and mass retailers such as: Target, WalMart and Toys R Us, as well as supermarket chains like Albertsons, Krieger and Fred Meyer. Additional retailers included Canadian Tire and Bed, Bath and Beyond through 2009.
