PLAYTAPE (addl info)

Key Facts Regarding PLAYTAPE  

• Irwin is looking for international distributors.

• PLAYTAPE provides portable instant roads for cars and trains.

• More than 600 million Hot Wheels are sold globally each year. PlayTape can be merchandised with Hot Wheels or any vehicle. 

• Sold in over 15,000 locations, including Walmart, Target, and Toys"R"Us. 

• We're also looking for new PLAYTAPE brand extensions to be marketed globally in additional categories, i.e. games and activities! 

PLAYTAPE MARKET SUCCESS & LICENSING OPPORTUNITIES POWERPOINT           

https://www.dropbox.com/s/vrolc8cn890r9fi/_PLAYTAPE%20MARKETING%20SUCCESS%20%26%20LICENSING%20OPPORTUNITIES%2020170314.ppt?dl=0            

PLAYTAPE VIDEO            

https://www.dropbox.com/s/typlpy76e5zpbz2/PlayTape%202015%20Kiosk%20Video%201-Final-HD.mp4?dl=0 

Thanks for your interest in PlayTape which is enjoying great success in the U.S. and is now in Walmart, Target and TRU.

Here is a PlayTape Presentation 

https://www.dropbox.com/s/utg772blgrkjuwu/PlayTape%20Presentation%20%206.9.17.pptm?dl=0

Please also download the PlayTape Sizzle for a brief history of the product:

https://www.dropbox.com/s/3smun9d3jidcdpy/INR%20Play%20Tape%20Sizzle%20r.mp4?dl=0

The following is updated regularly with Press about PlayTape. As you can see, there’s lots of stuff going on. The Baltimore Sun article is wonderfully complete.

https://www.inroadtoys.com/news

The following is a link to a 30 second Demo Video of PlayTape: 

https://www.dropbox.com/s/35950o6bawgdxwq/%28DUP%29%20InRoad%20Toys%20-%20PlayTape%20-%2030%20sec%20HD.mp4?dl=0

Finally, check out this very cute Fuzzy Puppets video on YouTube with 500,000+ views, that features PlayTape with Hot Wheels, Disney Cars and Transformers:

https://www.youtube.com/watch?v=Tng7P4AkwqE&t=1s

PlayTape is available at Walmart, Target and Toys R Us (20,000 Stores in the U.S.  Walmart put PlayTape in the most prime real estate in the Hot Wheels section.  As you may know, Hot Wheels basic cars are the #1 volume selling category (units) in the toy department.  Walmart has already committed to continuing PlayTape through F18, and is currently considering additional SKUs. Walmart is using PlayTape as their Made in the USA headliner success story for the state of Maryland: http://baltimore.cbslocal.com/2017/05/12/walmart-playtape-usa-toys/ .  PlayTape is the ONLY non-Mattel item in the Hot Wheels Set. We think that really tells the story of PlayTape’s success.  You should also know that PlayTape sales were extraordinary during the 4^th Quarter 2017 (it makes a great stocking-stuffer), and a top seller in the category on Amazon.